The Centre of Independent Sociological Research icon

The Centre of Independent Sociological Research




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The Centre of Independent Sociological Research

Zaporizhzhia, Railway str. 22/1 Tel.: +380 (61) 289-41-43 E-mail: socio@znu.edu.ua


Brif for monitoring




Question

Information from Partner

1

What reasons causes the necessity of conducting monitoring.




2

Main goal of monitoring.




3

^ Main problem of monitoring.




4

Decisions that must be accepted on the base of this monitoring.




5

Kind of monitoring:

5.1. monitoring of regional printing editions;

How many sources you wish to be analyzed? What ones?



5.2. monitoring of national printing editions;




5.3. monitoring of regional TV-channel;




5.4. monitoring of national TV-channel;




5.5. monitoring of regional radio;




5.6. monitoring of national radio;




5.7. monitoring of outdoor advertising;




5.8.monitoring of news;




5.9. monitoring of advertising;




5.10. other ______________________________.




6

Hypothesis (assumptions), that you would like to exam during this monitoring.




7

Terms of conducting monitoring.




8

^ Have you already order marketing research?

    1. Yes

    2. No Go to point № 12

9

Theme and goal of previous monitoring.




10

^ The context of previous monitoring.




11

Terms of organizing of previous monitoring.




12

^ The rough budget of research ($).





Information about company of the Partner



Question

Information from Partner

1

^ Name of the company




2

The sphere of company’s business




3

How many years has the company worked:

3.1. in Zaporizhzhia region




3.2. in others regions of Ukraine




3.3. in the international market (what state?)




4

The geography of presenting (in what regions has the company its own departments, branches…?)




5

^ Director’s name, surname




6

Contact person




7

Mail address




9

Telephone




10

E-mail




11

Site






The additional information.






Thank you for the time given to this Brif!

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