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Brand Protection In Ukraine

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Brand Protection In Ukraine

M.V. Krivushchenko – group E-62

Today the competition moved into the sphere of intellectual property achievements. A struggle with production and distribution of counterfeit products is an important issue in many countries.

Brand is one of the intellectual property, which is faster growes in the world. It embodies the reputation and prestige of the market and prestige of its products and services. That is, brands are an intermediary between the producer and consumer of goods or services. They are very valuable assets of companies. For example, the value of the brand «Google» is $ 100 billion dollars, "Microsoft" - 76.2 billion, Coca-Cola - 67.6 billion dollars. U.S. "IBM" - 66.6 billion, «Nokia» - 35,1 billion dollars.

Brand is a name, a term, a sign, a symbol, used to identify the goods / services of one seller or group of sellers and to separate their products / services from the goods / services of competitors.

The protection of the brand is very painful for countries with transition economics and Ukraine is not an exception. Analysis of statistics for the last three years shows that frauds are common in the areas of clothing and shoes, alcohol, food, drugs – almost 50% of all production are frauds.

World experts include Ukraine in the top ten countries producing fakes. Most counterfeiters are grounded in big cities: the leaders of the "black list" are Odessa, Kyiv, Kharkiv, Donetsk and Lviv. The lion's share of total manufactured kontrafakta goods are in these cities.

The best and simplest way to protect the brand is registration. The main legal provisions of protecting trademarks were affirmed at the international level in the Paris Convention for the Protection of Industrial Property in 1883.

But experience shows that legal regulation in our country is not good enough.

Gladchenko O.R.- ELA


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