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Design department

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Design department

  1. Information about training directions:

Branch of knowledge (code)

0202 Art

Direction of training (code)

8.020210 Design


Graphic design

Educational level

University-level education


Master of style, lecturer



Term of study

1 year, on the basis of higher education

Form of education

day department , postal tuition

  1. Special requirements for acceptance:

  • for ОКР “master”: speciality exam, English exam.

  1. General description of training direction.

The direction of preparation of masters includes system of the actions, aimed at creation of competitive services in design sphere. Teaching at the higher school.

  1. The cycle of humanitarian and social-economic training

Pedagogy in higher education.

Pedagogy of higher education as scientific discipline, its communication with other sciences. The philosophical, methodological and methodical bases of pedagogics of the higher school. Social and cultural project of the modern student, his professional formation. Theoretical foundations of didactics of higher education. The content of higher education in Ukraine. Educational process in modern high school. Modern methods of training at the higher school. Formation and development of pedagogical abilities in the course of is professional-pedagogical preparation. Modern didactic theories and vocational training concepts. Educational process at the higher school of Ukraine and the form of its organization. Methods of training and the advanced pedagogical technologies at the higher school of modern Ukraine.

^ Psychology in higher education.

The general theoretical preparation of students in the field of psychology of the higher school which will form a basis for teaching of special disciplines. Psychological bases of teaching and education in high school. Age and personal characteristics of students. Psychological features of scientifically pedagogical activity and way of its mastering. Professional self-determination and acquisition by students of professionally pedagogical identity. Development of such qualities of the person which have professional value for the future teacher.


Specificity and value of philosophy in a society; unity and a variety of historico-philosophical process; philosophical opinion in Ukraine; philosophical understanding of the world; dialectics as the theory of development of the world and its cognition; an essence, law and cognition forms; philosophical conception of the nature; nature and society interaction; construction of a human society, a source, and destructive forces of its development; a problem of the person in philosophy; the person and a society; public progress and global problems today.

^ Foreign language (according to vocational guidance)

Learning a new lexical grammar material, necessary for communication; mastering by a lexical and grammatical minimum for a summarization and annotation of the scientific and technical literature and scientific and technical translation, reading special literature without dictionary, for information search.

^ Higher education and Bologna process

Acquaintance with the basic tasks, principles and the positions accepted within Bologna process, mastering of methods and means of their introduction in higher education in Ukraine.

Intellectual property.

Learning the intellectual property's law, the current legislation in sphere of intellectual property, practice of its use, questions of economy law of intellectual property and protection of the rights, the international cooperation in intellectual property sphere.

^ Management and marketing bases.

Special course on psihologic-pedagogical disciplines.

Essence of creative potential of the person, his structure, and practical skills from development of creative potential of the person by art.

  1. Cycle of natural-science training

Computer technologies in graphic design.

Designing of web sites; program Dreamweaver and its features, a html-code basis in web design; text design of pages: web page, a web site, HTML, gif-animation, color models, library of templates, frame design, the cascade table of styles CSS, animations. Designing of site's page with hypertext transitions and with illustrative material, in format JPEG and GIF; a choice of valid ways adapting a graphic material with different technical indicators: a format (size), color etc. Prints in graphic design.

  1. ^ Cycle of professional and practical training


Designing as an embodiment of a the author's message. Design-planning activity. The analysis of a predesign situation. Design Programming. Working out of design's concepts. Сomponents design programs in planning complete conceptual design-artistic image; working out of art system of design programming;foundation of functional, morphological and technical characteristics of system object; the purposes and tasks of design programming and tasks on their decision. The technological form as a designing category; an embodiment of a morphological image of object in a material. The system, morphological, functional analysis of design object (social, esthetic and technical functions).

^ Teaching technique of design.

Theoretically-methodological principles of modern design education. Process modeling of vocational training future designers. Features of art education: a polyart direction of education in design. The studying organization of the design professionally focused disciplines, the maintenance of theoretical and practical disciplines; structure of the maintenance and complete process of teaching design disciplines, teoretikally-methodological principles of person's art development; supporting technologies of pedagogical process; The organization of different study forms at different stages in educational process; principles of forecasting and designing of technological maintenance pedagogical activity. A complex of art, graphic and design abilities of the future designer. Scientifically pedagogical practise: Study stages of preparation, organization and holding. Pedagogical skill and creativity. Art-aesthetic education of the future designer.

^ Aesthetic problems in design.

Directions and methodology of scientifically esthetic researches in modern design. Activity in system "person-object-environment": designing bases of a subject, environment, an industrial art and designing in system of esthetic subject; culture of design creativity; design as esthetic integrity and value; understanding of esthetic integrity of planning in design. Design character of modern culture. Modern design culture. Modernistic and post-modernistic processes in culture and design. Directions and styles of modern design. Esthetic taste and valuable understanding of future designers. Identification of problems in art creativity in design. A science, creativity and intuition in designer's activity. Psychology and design. Creative thinking. Forms and means esthetic control of design decisions. Principles of the composite organization. Graphic language and visual culture.

^ Art designing of the book.

The theory of development and book formation; occurrence and formation of book editions designer, its maintenance, the purpose and the task; studying and system mastering of the existing theory and practice of the book designing, the all-round mastering traditional and modern receptions, methods, means, ways, technologies and approaches in system designing of editions; the creative decision of educational, quasiprofessional and professional tasks; the valuable relation to a subject and object of art designing of the book; the social importance of activity concerning art designing of the book; predesign researches and the design documentation, regulatory abilities and individual style of work; professional potential.

^ Patenting in design.

Detection of novelty of the design-planning decision, conformity of planning working out to modern requirements of design and ergonomics, substantiation of possibility of making design working out in modern industrial conditions; sequence of the description of the industrial sample with accent concerning its esthetic characteristics and ergonomic conditionality; drawing up of demands (patenting of trade marks and industrial samples); study of legislatively standard base, patenting in the foreign states, the Parisian Convention, the international contracts which Ukraine plans to join in the future; acts concerning protection of intellectual property, ability to use information fund, independently to make the demand should promote increase of professional level of the designer.

^ The theory and technique of researches in design.

Methodological bases of modern scientific researches; teoretikal-methodological bases of researches in design; methods of scientific researches in design and other scientific branches; theoretical principles of modern design-planning; categorial the conceptual device of researches in design; algorithms of scientific-theoretical researches in design; conditions of artly design activity; laws of visual perception and their account in design-planning; holding a research investigations on a master's topic researches; structure of master researches; scientific-theoretical both scientifically-practical methods and technologies in the course of work over master's research. Design culture, methods of the organization and realization of research activity in design sphere at system level; working out and a substantiation of the concept of design in research; design ergonomic analysis; holding a patent and marketing researches; the formulation of problems, working out of requirements to object researches.

^ Fulfilment of Master's thesis.

Master's thesis (qualification «the Designer, the teacher») is qualifying work and prepares for the purpose of public protection and reception of the academic degree of the master. Master's thesis is independent scientific research and is qualified as research work, the subjects and which scientific level should answer to the professional program of study. Independence, uniqueness of work, its novelty and the practical importance, is the basic qualitative characteristics of Master's thesis. The basic task of the author Master's thesis is to show level of personal scientific qualification, abilities independently to conduct scientific search and to solve concrete scientific-theoretical and professionally practical (artly design) task. Master's thesis is characterized by degree formed intellectual and creative qualities of the person, sufficient for reception of qualification which answers educationally to qualifying level of the Master. Process of preparation of design Master capable to creative, innovative searches and esthetic transformations in sphere of the polygraphic industry, manufacture, advertizing, polygraphy, mass-media, information technology, culture and art. The maintenance of study for education qualifying level «the design Master» provides full mastering of the maintenance and volume of the educational information which provides to the master possibility of reception of higher education and certain qualification.

  1. ^ Professional profiles for graduates: teachers of HIGH SCHOOL, designers in advertizing-news agencies, advertizing bureaus, publishing houses; the polygraphic enterprises, the publishing enterprises, photographic studios, a photographer's studio, the creativity centers, the centers of children's creativity, art studios; developers of sites, tuning flesh-animation; participants of the international projects, organizers of personal exhibitions, founders of private salons, galleries, masterful, participants of art projects; participants of art and design exhibitions and competitions of different level; executors of creative orders of the state, public organizations, establishments, private persons, and so forth; workers on a speciality in creatively industrial industrial complexes and workshops of the Union of designers of Ukraine, design studios, at theaters, film television studios; executors of services in graphic design, services of designers, advisers in art and design sphere; professional creative specialists in culture sphere: artists and set dressers, sculptors, artists, etchers, caricaturists, and so forth; heads of subsections from advertizing and public relations, heads of projects and programs, heads of small enterprises, managers, in sphere of granting of the information, managers of advertizing and so forth; researchers and developers in branch humanitarian and social studies and so forth.

  2. Possibility of the further education

Postgraduate course

  1. Structure card 8.020210 Design (Graphic design).

Name of discipline

Term of study

Semester, when discipline is learned



1. The cycle of humanitarian and social-economic training

1.1. Standart part


Pedagogy in higher education





Psychology in higher education





Philosophy (methods and forms of cognition)





Foreign language (according to vocational guidance)




1.2. For university choice:


Higher education and Bologna process





Intellectual property





Management and marketing bases




1.3. For student’s choice:


Special course on psihologic-pedagogical disciplines




2. Cycle of natural-science training

2.1. Standart part


Computer technologies in graphic design




3.Cycle of professional training

3.1. Standart part







Teaching technique of design





Aesthetic problems in design





Fulfilment of Master's thesis



3.2. For university choice


Art designing of the book





Patenting in design




3.3. For student’s choice


The theory and technique researches in design or new technology of educational scientific process organisation




3.4. Practices


Research practice (study)





Pedagogical ( practical training)




  1. Demands to estimating:

Hundred points system of estimation is used at university In order to transfer a semestrial estimation from discipline in an estimation acording to a national scale ( "unsatisfactory", "satisfactory", "good", "excellent" in case of semestrial examination and differentiated semestrial final test or «passed»,«not passed» in case of semestrial final test) the teacher uses such point scale:

^ National point scale


Scale ЕСТS


90 – 100%

А – excellent – excellent performance of work with small number of mistakes


83 – 89%

В – very good – over the middle level with a few number of mistakes


75 – 82%

С – good – generally right work with a few number of gross errors


63 – 74%

D satisfactory – so-so with considerable amount of defects


50 – 62%

Е enough – performance satisfy minimal estimating criterion


21 – 49%

unsatisfactory – for receiving a credit is needed some improvement


0 – 20%

F unsatisfactory – is needed relearning of discipline

Mark “passed” is put to student, who collects more than 50 points

  1. ^ Demands to concluding session: defence of a Master’s thesis.

Master's thesis to protection should be in three variants of done task:

1). A text copy in cover with the electronic carrier (the disk with the research text is necessarily added);

2). The project executed and presented on tablets on graphic design according to chosen topic (the disk with the project is necessarily added);

3) the copy executed from a material or a work fragment according to chosen topic (the printad copy of the book, magazine; a series of posters and so forth).

9. Coordinator ЕСТS in Trade Institute, service technologies and tourism :

Name: Вікторія Олегівна

Family name: Зінченко

Position: assistant director on educational work

Post _____________________________

Phone number _0507676957__________________


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