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CLASSIFICATION APPROACHES TO ECOLOGICALLY SOUND GOODS Dr., prof. Leonid Melnyk, Iryna Burlakova Sumy State University, Sumy, Ukraine The strategic problem of ecologically sustainable development consists in that vigorous growth of production of the goods and services was not accompanied by the same increase in influence at environment. This problem requires search of directions of decrease in ecological losses. These directions can be differentiated on some groups: not capital-intensive actions within existing base structure of economy and a base pattern of consumption; capital-intensive actions within existing base structure of economy and a pattern of consumption; the actions directed on transformation of base structure of economy within the existing pattern of consumption; the actions directed on transformation of base structure of economy with simultaneous change of the existing pattern of consumption; the actions directed on development and sale of ecologically sound goods. Ecologically sound goods are one of forms of high technological and information goods. Any material, information or material-information goods which assists removal of the reasons of ecodestructive influences, can be considered as the ecologically sound goods (ESG). It can be the environment protection equipment and technologies, educational services, the ecological literature, administrative technologies, etc. Answering fundamental economic questions, which consists an ethical imperative, it is possible to assume that ESG production will promote ecologically sustainable development that will allow to create necessary preconditions for prosperity of future generations. The analysis of the world ecological markets has allowed to develop classification signs of ESG (Table 1). Table 1 – Classification of ecologically sound goods
The increase in production and consumption of ecologically sound goods is capable to ensure achievement of such purposes: production of the means directed on these or those forms of softening of ecological pressure on the environment; restructuring of economy by replacement "difficult" (material-intensive and energy-intensive) kinds of primary processing of natural resources by sectors of economic activity on final consumption production; solving of the problem of investment sources (after all ecologically sound goods are first of all the goods for sale which are paid by the consumer instead of investing in the nature protection means subsidized largely from the budget). |